What Is the Fair Market Value of an Experience?

The fair market value (FMV) — also referred to as the retail value — is the estimated market price of the trip if purchased directly by a consumer. This number is different from (and higher than) the nonprofit price.

Why does FMV matter?

• For raffles: Donors typically want to know the retail value of the prize they could win.
• **For tax purposes: **Winners may need the FMV for tax documentation. We recommend discussing specifics with your accountant, as tax obligations vary by location.
• For auction marketing: Displaying the retail value alongside the starting bid can help drive up bids.

How to find the FMV? You can contact your Fundraising Consultant or reach out via live chat, and we can provide the FMV for any specific experience.

**Note: **The “Average Bid Value” shown on some experience pages represents the typical auction sale price, which is different from the FMV. When in doubt, ask your consultant for the exact number.

Updated on: 22/05/2026